About us

Welcome to Felt & Co.

Felt & Co. are a small, family owned online business based in Sydney. Founded in 2016, we are on a mission to fill a gap in the market and bring simple yet beautiful, all-natural homewares and accessories to Australia and New Zealand.

We are all about minimal, European designer products made of 100% pure new wool felt that effortlessly fit in to the contemporary home. All our products are 100% natural and are good for you, your home and the planet. Most of the current product range is designed and manufactured by HEY-SIGN in Germany and finished by hand. The raw material, pure new Merino wool, is sourced from Australia and New Zealand and carries the prestigious WOOLMARK label. 

Initially, it all started with a small merchandise range on one of the leading Australian online marketplaces to test the waters but we quickly moved to our own online store after confirming a high level of interest in high-end wool felt products. We came a long way since the early days but are still doing a little happy dance every time a customer order comes in. We deeply appreciate the support we have received from many loyal customers over the years and look forward to growing the Felt & Co. family further and further.

Empathy, honesty, excellence and happiness are the values that are at the forefront of everything we do.

We pride ourselves in providing you with extraordinary, premium quality products and best in class customer service. And we are not just saying it, we truly mean it. We are only happy if you are happy - happy with the entire shopping experience from start to finish.

We are always aiming at improving and making your experience with us even better and are always open to suggestions from our customers. So, if you feel there is anything we could do better we would love to hear from you as there is nothing more valuable than first hand user feedback.

We strive to be an eco-friendly organisation that aims at minimising its environmental footprint. We achieve this through offsetting carbon emissions on the energy we consume and on all of our shipments, inbound and outbound, as well as packaging our products as environmentally friendly as possible. Our packaging is non toxic as it is made of 100% recycled paper. We encourage you to reuse or recycle it once you have unboxed your felt goodies.

We are continuously expanding our product range so please make sure to check back in from time to time and subscribe to our newsletter to avoid missing out. 

Thank you for visiting Felt & Co. We hope you enjoy shopping with us. ☺️

★ Reviews

Customer's Reviews

58 reviews
Beautifully crafted felt desk pad

A beautifully crafted desk pad that I will treasure for many many years. Makes work more enjoyable as the felt has a luxurious feel and looks great. The costumer service provided by Dennis is exception. Thank you.

Awesome coasters

Awesome coasters that absorb

Beautiful quality

Beautiful and high quality

This doesn’t feel mass produced. This feels one of a kind. Very impressed with the quality. Customer service was great too.